!['Tale Alimi](https://www.bellanaija.com/wp-content/uploads/2015/11/IMG_5975.jpg)
I cannot count the number of times I have heard this statement!
Business owners lament to me regularly
about how hard it is to find the right people and to find funding for
their business. Then they turn to the harsh Nigerian economic climate
with our current infrastructural challenges. Sometimes, what is supposed
to be a business coaching session becomes a therapy session, where I
give them a chance to pour their hearts to me and at least get some
relief by letting the steam out.
After all is said and done, there are
still some businesses that are managing to thrive or at least progress
with all the inherent challenges. So what are they doing differently to
move the needle and make progress?
They have a clear business strategy
The magic word is ‘clear’ – meaning it is well thought out, and a result
of having a clear vision for the expected future of the business. These
business owners are not just building to make money, but to serve their
customers and they will develop strategies to help them serve more and
more customers. This will in turn be motivation for their business
growth. We can see how a clear business strategy is driving the growth
of some of Nigeria’s fast growing brands like Health plus, House of Tara
and SLOT. If you are not clear about where you are going, you won’t be
clear about how to get there.
They are building a distinct brand identity
Your brand goes beyond your logo and business card. It encompasses
everything your business stands for in terms of how you are represented
and how you are perceived by people. Building a distinct brand means
being consistent in delivering on your brand promise. Your customers
should be clear about what they can expect from you as this becomes your
brand identity in the long run. Your brand promise, brand expectation,
brand persona, brand perception and brand element should be clear.
They have a clear business structure
These businesses have a clear structure or at least are building their
business structure. They have documented processes and a clear
organizational structure that assigns roles and functions to their team.
Most of their staff have clear key performance indicators, so they know
what is expected from them.
I am not saying they are perfect, but
they are building with structure in mind, which makes it easy to
distribute roles and measure performance. Another reason why this is
important is because of decision making; everyone knows what they are
responsible for, and this will encourage ownership and decision making.
They are guided by policy not emotions
The business decisions are guided by well documented business policies
and not by the emotions of the owners. One trend I noticed especially
among female entrepreneurs is letting our emotions affect the way we run
our business. I tend to hear words like ‘I am tired’, ‘I am frustrated’
or ‘I feel like giving up’ more from female entrepreneurs than our male
counterparts. I am not saying we have more or less problems than they
do, I have just noticed that we react more emotionally to our business
problems than they do. God bless our female emotions!
However, a business is a separate living
entity and should be treated as such. Decisions concerning the business
should be made based on laid down policies, and if changes need to be
made to the policy, it should be documented and properly communicated.
So what if you are a solopreneur
currently running your business by yourself? It is never too early to
start putting the structure in place in preparation for when you will
have a team of people working with you. You can develop an organization
structure and put yourself in all the positions you are currently
occupying, so you will develop a consciousness of the roles that need to
be filled when the time comes.
Business can be challenging, but you can also make it easier when you put all the above in place.
Are you ready to accelerate your
business growth? My business boot camp- Accelerate business growth boot
camp is now open for registration. You can see the details
HERE.
![Tale Alimi](https://www.bellanaija.com/wp-content/uploads/2016/04/Tale-Alimi_avatar_1461350772-70x70.jpg)
About Tale Alimi
'Tale
is an Entrepreneurial thought leader, foremost Business expert,
coach& strategist with an expertise in guiding business owners and
professionals to up-level their business and revenues. She is on a
mission to stop the struggle in starting and growing a business which
she personally experienced in starting and struggling in several
businesses before she finally began to achieve success. She has a
Masters in Business Administration from Lagos business school, a
certificate in personal coaching from the coaching academy UK and is
currently the Lead coach/CEO at Tale Alimi Global(
talealimi.com.com).
She is also the Host of The 'Entrepreneur's Journey' radio show every
Wednesday at 11am on WFM 91.7. You can contact her via email:
tale@talealimi.com. follow her on twitter
(http://twitter.com/talealimi),
Periscope(https://www.periscope.tv/talealimi) and
Instagram(https://www.instagram.com/talealimi).